Founded in Paris in 1972 by designer duo Marithé Bachellerie and François Girbaud, M+FG pioneered stonewashed and pre-washed denim, forever changing how jeans were made and worn. Their experimental cuts, baggy silhouettes, and cult X-shaped paneling defined '90s streetwear and dressed icons from Janet Jackson to Michael Jordan. A true archive brand for anyone who takes their denim history seriously.